3 ways CRM surveys make your customer success efforts count

You’ve got ideas.

Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions
안경과 헤드폰을 끼고 태블릿을 스크롤하고 있는 여성

Utforska våra mallar för enkäter om kundnöjdhet för att snabbt samla in data, identifiera problem och förbättra kundupplevelsen.

노트북으로 기사를 보면서 스티커 메모에 정보를 쓰고 있는 남성과 여성

Upptäck hur Hornblower använder SurveyMonkey och AI för att få ut mesta möjliga av NPS-data, samla in kundinsikter och förbättra kundupplevelsen.

안경을 쓰고 미소를 지으며 노트북을 사용하고 있는 남성

Ta reda på hur Ryanair använder SurveyMonkey och dess Microsoft Power BI-integrering för att spåra 500 000 CSAT-enkäter i månaden.

노트북으로 정보를 살펴보고 있는 여성

Ta reda på hur woom använder SurveyMonkey för att skicka ut flerspråkiga enkäter, förbättra medarbetarupplevelsen och hitta insikter om kunderna.