Message Testing

Messaging Testing from SurveyMonkey LaunchPad uses monadic testing methodology to evaluate up to 10 messages or claims. Each respondent sees one message at a time, helping reduce comparison bias and capture clearer feedback. The Message Testing solution then automatically analyzes results with scorecards, statistical significance testing, benchmarks, Key Driver Analysis, and AI-powered insights—so you can quickly see which name has the strongest market potential and why.

You only pay for the research you run—no subscription, no long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you want, you can get message testing feedback from your target market using our global panel. Price varies based on the number of responses and targeting. Learn more about our market research panel.

Not at all. Our Messaging Testing solution is designed for marketing managers, brand managers, product marketing managers, brand managers, campaign managers, growth marketers, content strategists, creative agency strategists, creative directors, and product managers who need reliable research without building a study from scratch. The Message Testing solution guides the setup, applies the methodology, and automatically analyzes your results.

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies wrap up within 24–48 hours.

While the monadic methodology focuses on one message per respondent to ensure unbiased results, you can test up to 10 messages in text format.

Our powerful data quality controls ensure reliable respondent data at scale—so you know your results are accurate.

Comparative testing forces respondents to review all concepts side by side and choose their favorite. The drawback is respondents are focused on the comparison, not the concept. Results come back as a series of charts that show relative preference that can’t be compared to industry benchmarks.

Monadic testing has respondents evaluate one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

Message Testing uses a monadic testing methodology where each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology where each respondent evaluates multiple concepts in sequence.

Choose Message Testing when you:

Choose Idea Screening when you: