Luxury fashion brands and social media
Customer behaviour
1.
Do you follow your favourite fashion brands on social media?
Yes
No
2.
Do you interact with fashion brands on social media? (Like/comment/share their content)
Yes
No
3.
Is it important to you that fashion brands communicate their social, political or environmental views on their social media?
Very important
Important
Neutral
Not important
4.
Is it important to you that fashion brands are transparent with their social media audience?
Very important
Important
Neutral
Not important
5.
Is it important to you that the fashion brands you shop from have a positive reputation on social media?
Very important
Important
Neutral
Not important
6.
Is it important to you that fashion brands are active on social media?
Very important
Important
Neutral
Not important
7.
Would you stop following a fashion brand's social media account if you disagreed with their content?
Yes
No
Depends on the brand
Depends on the content
8.
Would you stop shopping from a fashion brand if you disagreed with their social media content?
Yes
No
Depends on the brand
Depends on the content
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