And while some of us have a love/hate relationship with food and fitness, we cannot avoid focusing on either one if we want to get our bodies back in shape and into proper beach attire.
There’s hardly a lack of choices when it comes to healthy diet and exercise options for consumers. In fact, the health industry can be a marketer’s dream, but it’s all about knowing who your audience is and what they’re consuming now, in order to give them what they value in the future.
So it got us wondering—what’s hot (and not) in today’s health trends? We used SurveyMonkey Audience and asked over 400 Americans just that.
Here’s what we found out!
Despite what can sometimes feel like an overwhelming amount of health food options and diet/lifestyle choices in front of consumers’ faces every day, over half of Americans (58%) report not following a consistent, specific diet type. So what about the other 42%? Who are these people, what diets are most popular and what are the reasons behind following a specific diet?
A number of respondents also wrote in that they follow low calorie, low fat, and lactose or dairy-free diets.
It seems clear that most Americans are following a particular diet simply to feel better, as opposed to being influenced by trendier reasons like weight loss or marketing campaigns. For example, none of the respondents who said they were following a gluten-free diet said they were influenced by a marketing campaign. The majority of people also said they’d consider trying one of these diet trends if their doctor recommended it as a health benefit.
Regardless of eating for a specialized diet type, most of us tend to have an opinion on which trending diets we deem to be “fads”. Celebrities like Gwyenth Paltrow (macrobiotic), Beyoncé (part-time vegan), and Matthew McConaughey (Paleo) help bring many of these diets to the mainstream media. And once the word is out, marketers and advertisers don’t hesitate in letting consumers know all about the latest “in” health food trend(s).
When respondents were asked which diets they find to be most likely a flash-in-the-pan, this is what they said:
From Tae Bo, to Zumba, to P90x—the exercise world is certainly not without their own fitness fads. And with the recent wearables boom, there seems to be an increasing interest in (and demand for) keeping track of every waking and sleeping hour, measuring every step and documenting every calorie burned.
However, when we asked Americans if they participated in a list of current fitness trends, we found that:
Lastly, some popular fitness options amongst respondents (while not as hip) are activities like walking, swimming and cycling.
So while it may seem many of these health trends are the talk of the town, at the end of the day, consumers aren’t too interested in the latest trend. Of course, all it takes is a little market research to help keep you a lean, mean marketing machine.
What’s your favorite diet or fitness trend? Let us know in the Comments section below!
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